Originally known as Make-up Art Cosmetics, MAC was founded in 1985. Designed as a special makeup line specifically for photo shoots - the makeup had to be strong enough to fight the glare of the lights, but also offer a broad assortment to allow the makeup artists some creativity. Initially only available in the professional arena, the public quickly caught on to the fashion. As MAC began to open the line to the average consumer, it took off like a storm. Even just a few years ago, the makeup was particularly difficult to find and highly sought after. Since the company was purchased by Estee Lauder in 1998, it has become more visible and even more in demand.
The company has become synonymous with glamour due to its ever-growing presence in the fashion industry, continued use of celebrity endorsements and commitment to cruelty-free products and universal diversity.
